Crystal Eastman

Crystal Eastman , Chief Marketing Officer

Crystal Eastman joined Zeta in 2021 and is responsible for global marketing strategy and execution, including brand activation, performance marketing, communications, events and sponsorships, client engagement and Zeta’s employer brand. Previously, Crystal was Head of Global Marketing for The Trade Desk (TTD), where she was responsible for all global go-to-market activities, including their ConnectedTV campaign. Crystal is a versatile marketing leader, having spent her career driving Brand Strategy, Customer Acquisition, and Loyalty for iconic brands, such as American Express, BlackRock, Allstate, and Goldman Sachs. She also earned the American Express Pinnacle Award for exceptional leadership in 2013.